Sure, here is how to do keyword research using Google Keyword Planner in detail, with photos:
Step 1: Access Google Keyword Planner
- You need a Google Ads account to access Keyword Planner. If you don’t have one, you can create one for free.
- Once you’re logged into your Google Ads account, click on the “Tools” icon and then select “Keyword Planner” from the dropdown menu.
Remember You Are Doing Keyword Research For Users Not For Bots
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Step 2: Choose Your Tool
- You’ll see two options: “Discover new keywords” and “Get search volume and forecasts”.
- For keyword research, you’ll primarily use “Discover new keywords”.
Step 3: Enter Your Seed Keywords
- In the “Start with keywords” section, enter a few words or phrases related to your business or topic. These are called “seed keywords”.
- You can also enter a website URL to get keyword ideas based on that website’s content.
Step 4: Get Results
- Click “Get results”. Keyword Planner will generate a list of keyword ideas based on your input.
Step 5: Analyze the Results
- The results table will show you a list of keywords, along with their average monthly searches, competition, and other metrics.
- Use the filters on the left-hand side to narrow down your results. For example, you can filter by:
- Keyword text: Only show keywords that contain specific words or phrases.
- Competition: Focus on keywords with low or medium competition.
- Search volume: Target keywords with a decent search volume.
Step 7: Organize Your Keywords
- Once you’ve selected your keywords, you can organize them into ad groups.
- This will help you structure your campaigns and make your ads more targeted.
Step 8: Download Your Keywords
- You can download your list of keywords as a CSV file.
- This will allow you to use them in other tools or platforms.
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